Academic franchising is an international activity where a university or Higher Education Institution (HEI) enters into a form of partnership with another university or HEI in a different country in order to deliver, wholly or partially, (a) specific academic program(s) to students of that country which leads to the academic award of the franchiser university.
This activity may therefore be undertaken wholly or partially in the host country/institution and at any level of study, i.e. schools, departments, colleges, undergraduate and postgraduate levels.
An academic franchise can be considered to be a business partnership or alliance and a means to gain important resources not otherwise obtainable. The best resources are those that bring a superior value or benefit in order to develop competitive advantage. Despite of its shortfalls, academic franchising is increasing through the exporting of education via international collaborative projects particularly to Asian countries. Academic franchises is fairly fragmented and often integrated into general studies of teaching and learning away from the host institution. Solutionerz Group holds the expertise in bringing close the host and client institutions both in terms of how the idea of internationalization is understood and how the processes are developing to enhance coverage and quality of education.
There are four areas where Solutionerz Group offers services to academic franchises:
- An increase in income, especially to the host institution or franchisor;
- An exchange of academic expertise particularly from the host to the collaborative institution or franchisee;
- A raised profit in international league tables such as EQUIS resulting from the academic exchange, which should lead to a rise in student numbers for both institutions;
- Splendid offerings of higher education in multidisciplinary programs
Ideally, following benefits are received as an outcome of a successful academic franchise:
- Increased student numbers
- Strong brand equity (for host institutions)
- Standardized curriculum structure (for franchised institutions)
- Positive financial impacts
- Quality enhancement
- Staff development